Trek is proud to announce that Fuel EXe has made TIME’s Best Inventions of 2023, which features 200 of the year’s most groundbreaking inventions changing the ways we live, work, play, and think about what’s possible.

Fuel EXe shares this prestigious recognition alongside the world’s most powerful supercomputer, innovations in AI and green energy, and other world-changing products from companies like Apple, Lego, and Mercedes-Benz.

If you’re already a certified e-bike retailer, this is a great opportunity for you to showcase an award-winning bike and a perfect way to drive new customers to your store. If you haven’t yet joined the e-bike movement, now is the time!

The TIME recognition further solidifies Trek as the best electric bike brand available for your customers, and it’s a great conversation-starter for anyone exploring the extraordinary possibility e-bikes can offer. We’ll be promoting this recognition through all of Trek’s brand channels to help drive more traffic to your store.

Be ready to share the excitement! Fuel EXe is the electric trail bike that lets your customers experience nature the way it should be. Let your customers know about:

  • A quieter, lighter, and more discreet motor than most e-MTBs
  • Smoother assistance in tricky terrain
  • A design that makes it almost indistinguishable from a traditional mountain bike

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